How do you connect designers with UK technologies and materials in a meaningful way that helps deliver opportunities for commercialisation? The convergence of technologies combined with the blurring of the disciplines of the creative industries is resulting in design having a greater impact on materials. You can see this in the various projects that design consultancies are engaging in – no longer just designing hardware, but creating strategies and telling stories, designers are entering chemistry- and engineering territories to develop materials themselves. If you need proof, take a look at Time magazine’s 50 Best Inventions of 2010 from last year (as reported in a previous posting) in which, remarkably, designers – and British designers to boot – were the inventors of all three material inventions on the shortlist. But the creative industries are also hugely important as innovation drivers in helping translate technology into applications with wide appeal. In this aspect designers become story-tellers who can bridge the gap between science and technical data into something with a tangible impact on products.
Read the full report here
Also, be sure to take a look at these five recommendations for how smart materials can connect with the creative industries
Friday, February 25, 2011
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